Case Studies
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A blockchain-based payment startup based in Europe
Fintech Startup – Investor Outreach & Credibility
Challenge:
The fintech space is crowded, and the client was preparing for its first round of funding. Despite having a cutting-edge payment platform and strong technical backing, they had almost no media presence. Investors were skeptical due to their lack of press coverage and visibility, which made it difficult to establish trust and secure meetings.
Solution:
BHMarketer collaborated closely with the startup’s leadership to craft a compelling narrative focused on innovation, market need, and leadership experience. We created a press release announcing the launch of their payment solution and emphasized key differentiators such as compliance with EU regulations and early traction from pilot users. Our team handled complete distribution to high-authority media platforms, including Yahoo Finance, MarketWatch, Digital Journal, and Benzinga. Additionally, we guided the client on how to leverage the published articles in investor decks and LinkedIn outreach.
Results:
A SaaS platform offering workforce analytics and HR tools
SaaS Company – Product Launch Buzz
Challenge:
The client had developed an AI-powered analytics dashboard designed to optimize workforce productivity. However, they had no internal PR team and limited understanding of how to reach enterprise clients through media exposure. They needed to position the launch as a game-changer in HR tech.
Solution:
We conducted a discovery session to understand the product's technical edge and user benefits. BHMarketer crafted a high-impact press release focusing on real-world applications, like reducing attrition and improving remote team management. The release was SEO-optimized and distributed to both tech and HR industry outlets. To amplify reach, we also coordinated social amplification and provided talking points for the founder’s LinkedIn.
Results:
A wellness brand selling natural supplements and nutritional products
Health Brand – Rebuilding Reputation
Challenge:
Due to a one-time fulfillment delay during a major sale, the client suffered from a wave of negative reviews and blog posts. This content dominated the first page of search results, discouraging potential customers and hurting their DTC conversions.
Solution:
BHMarketer rolled out a 45-day Online Reputation Management (ORM) campaign centered around narrative control through press releases. We published three pieces: (1) a product innovation announcement, (2) a customer satisfaction initiative, and (3) a feature on their new partnerships with third-party labs. These were picked up by general news outlets and health-focused platforms. We supplemented this with structured interlinking and keyword-targeted distribution.
Results:
A direct-to-consumer sustainable fashion brand based in the UK
E-commerce Brand – Boosting SEO & Sales
Challenge:
With a small marketing team and modest ad budget, the brand was looking for cost-effective ways to increase organic traffic and conversions during the holiday season. They had strong brand values and customer loyalty but lacked backlink strength and media visibility.
Solution:
BHMarketer produced two seasonal press releases: one announcing their sustainable holiday collection and another focused on their eco-friendly manufacturing process. Both were optimized for targeted keywords and included deep links to product and landing pages. We timed distribution for Black Friday and early December to maximize seasonal traction.
Results:
A crypto exchange expanding into the European and Middle Eastern markets
Crypto Exchange – Regulatory Clarity
Challenge:
Amid growing scrutiny of crypto platforms, the exchange needed to showcase its regulatory compliance and security measures to attract new users and institutional partners. They had the licenses and safeguards but lacked a platform to communicate this clearly.
Solution:
We crafted a press release centered on the exchange’s licensing achievements, data security practices, and third-party audits. BHMarketer distributed the release to finance, crypto, and general business news platforms. We also advised the client to feature the published media on their homepage and investor documents.
Results:
An international influencer marketing agency hosting its first annual summit
Influencer Agency – Event Promotion
Challenge:
The agency wanted to attract 400+ attendees and gain attention from media and potential sponsors for its inaugural event. However, they had never promoted an event through PR and had a short lead time.
Solution:
BHMarketer developed a press release highlighting the summit’s unique format, speaker list, and relevance to the creator economy. The piece was distributed to event directories, PR wires, and regional media outlets in the US, UK, and Asia. We also provided pre-written quotes and content for the agency’s internal marketing team to use across social media and email.
Results:
